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A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements

 
A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements,3639106156,9783639106152

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Book Information

Publisher:Vdm Verlag Dr Mueller E K
Published In:30-Dec-2008
ISBN-10:3639106156
ISBN-13:9783639106152
Binding Type:Paperback
Weight:182 gms
Pages:pp. 96, 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam

The Title "A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements" is written by Yohan Delton. This book was published in the year 3020. The ISBN number 3639106156|9783639106152 is assigned to the Paperback version of this title. This book has total of pp. 96 (Pages). The publisher of this title is Vdm Verlag Dr Mueller E K. A Scientific Investigation of Persuasive Appeals - Comparing the Effectiveness of Hedonistic and Virtue Ethics Messages in Advertisements is currently Available with us.