Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing
by John R Hauser, Glen L Urban
| Publisher: | Unknows |
| Published In: | 24-Aug-2011 |
| ISBN-10: | 1176115642 |
| ISBN-13: | 9781176115644 |
| Binding Type: | Paperback |
| Weight: | 195 gms |
| Pages: | pp. 76, 50:B&W 7.44 x 9.69 in or 246 x 189 mm (Crown 4vo) Perfect Bound on White w/Gloss |
The Title "Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing" is written by John R Hauser, Glen L Urban. This book was published in the year 2420. The ISBN number 1176115642|9781176115644 is assigned to the Paperback version of this title. This book has total of pp. 76 (Pages). The publisher of this title is Unknows. Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing is currently Not Available with us.You can enquire about this book and we will let you know the availability.