Synopsis: : E-Services An Innovative Approach
Search ef="../books/Brand-Equity" Title="Brand-Equity">Brand Equity series of activities which are intangible in nature, take place in the interaction between the Customer and the service provider which Means that services are produced and consumed simultaneously. Customer has a role to Play in the production process as the services provided in response to the problems of customer as solution, e-service is an innovative approach towards Values like perform, reform and conform towards continuous quality improvement in services that result in Consumer satisfaction, loyalty and excellent results. In modern times, the services sector has assumed significance the World over. Service organisations devise their Marketing strategy and mix to serve the customer through quality service and care. Consumer satisfaction through service excellence being its motto as well as total commitment and dedication of the staff towards excellent quality service along with customer satisfaction, employee satisfaction is also of paramount importance. New Technologies and distribution channels are Creating an Environment in which branding - brand Equity and brand space have become important. It is the customer who defines quality and value. Companies must be customer centric. Benchmark service organisations tell about commitment to Customer Service and satisfaction which lead to competitive success. Service organisations in Business sector are ITES, Airlines, Banking and Professional Services, Consumer driven" Health care, Improving service delivery, the customer base of service, Brand building and Search for excellent service, etc.
Dr. Vasu Deva, Director, Mims and Professor, the Birla Technological Institute, has wide experience in teaching, training, resarch and consultancy. Dr. Dudeja has been on the Board of Directors of various eminent institutes and member of various Professional bodies. Dr. Dudeja has an honours degree, Degree in Law from Delhi University and Post-Graduation and Ph.D. in Business Management from the Punjab University. Dr. Dudeja has been a prolific writer and has been contributing to Various national and international journals of repute. He has authored-books like professional management, Strategic Management, Management Informational System, Encyclopedia of Information Technology and Practical Management (4 volumes), Information Technology and Cyber Law etc.
2. Conceptual Framework
3. Nature and Scope
5. Mission and Objectives
7. Services Marketing (Mix)
8. Service Quality - A Key to Success
9. Service Delivery
10. Research - The Customer Base of Service
11. Building Relationship Programme
12. Dynamics of Brand Building
13. Search for Excellent Service Experience
14. Information Technology and ITES
15. Media Services
16. Banking and Professional Services
17. Reinventing the Airline Business (Global Perspectives)
18. Airlines Services - Indian Perspective
The Title "E-Services An Innovative Approach" is written by Vasu Deva. This book was published in the year 2011. The ISBN number 8171698506|9788171698509 is assigned to the Hardback version of this title. This book has total of pp. x + 251 (Pages). The publisher of this title is Commonwealth Publishers. E-Services An Innovative Approach is currently Available with us.