Export Marketing of Vegetables in Bangladesh A Study of Six Villages

Foreword
Preface
Contents
Figures in the Text
Abbreviations and Acronyms

Chap. I : INTRODUCTION :
1. Background of the Study
2. Review of Literature
3. Objectives of the Study
4. Organization of the Study

Chap. II : METHODOLOGY OF THE STUDY :
1. Sources of Data :
i. Secondary Sources
ii. Primary Sources

2. Sample Design :
i. Selection of Study Areas
ii. Selection of Vegetable Growers
iii. Determination of Sample Size
iv. Determination of Sample Size for Each Village
v. Designing of Sample According to Categories of Farmers
vi. Selection of Sample Exportable Vegetables
vii. Selection of Sample Exporters and Market Participants

3. Definition of Common Terms used in the Study and their Specification
4. Execution of the Field-Work
5. Tabulation and Processing of Data
6. Limitation of the Study

Chap. III : REVIEW OF POLICIES AND EVALUATION OF PERFORMANCE OF PRODUCTION AND EXPORT OF VEGETABLES BOTH FOR GOVERNMENT AND NON-GOVERNMENT SECTORS :
1. Reflection of Government Policies both at Micro and Macro Level Regarding Vegetable Production and Export :
i. Plan Achievement of Vegetable Production and Export in First Five Year Plan (1973-78)
ii. Plan Achievement of Vegetable Production and Export in the Two-year Plan (1978-80)
iii. Plan and Achievement in Second Five Year Plan (1980-85)
iv. Plan and Achievement in Third Five Year Plan (1985-90)
v. Plan and Achievement in Fourth Five Year Plan (1990-95)
vi. Vegetable Production and Export under Fifth Five Year Plan (1997-2002)

2. Evaluation of Performance of GO-NGO Organizations in Vegetable Production and Export :
i. Government Organizations Involved in Vegetable Export at Grass-root Level
a. The Horticultural Export Development Foundation
b. BARI-Grameen Krishi Foundation (GKF) Joint Programme
c. DAE-RDRS Joint Programme

3. Important Non-government Organizations concerned with Vegetable Production and Export :
i. Bangladesh Rural Advancement Committee
ii. CARE - Bangladesh

Chap. IV : SOCIO-ECONOMIC CHARACTERISTICS OF THE SAMPLE VEGETABLE GROWERS :
1. Socio-economic Characteristics of the Sample Vegetable Growers :
i. Family Size of the Sample Vegetable Growers in Different Study Areas
ii. Educational Status of the Sample Vegetable Growers in Different Study Areas
iii. Occupational Status of the Sample Vegetable Growers in Different Study Areas
iv. Distribution of Household Members According to Age-Group
v. Average Family Size and Number of Dependents in the Study Areas

2. Land Utilization Pattern of the Vegetable Growers :
i. Agricultural Land Ownership in Bangladesh
ii. Land-Ownership Pattern of the Sample Vegetable Growers
iii. Land Utilization Pattern of the Vegetable Growers in the Study Areas
iv. Land Under Vegetable Cultivation in Different Study Areas

Chap. V : Economics OF PRODUCTION AND CONSUMPTION OF VEGETABLES IN BANGLADESH :
1. Introduction
2. Vegetable Production Target in Bangladesh
3. Production Situation of Vegetables in Bangladesh
4. Consumption of Vegetables as a Source of Nutrition
5. Production, Consumption and Marketable Surplus of Exportable Vegetables in the Study Areas
6. Cost and Return Analysis of Exportable Vegetables
7. Future Trend of Vegetable Production in Bangladesh
8. Factors Affecting Production of Exportable Vegetables by Categories of Farmers in Bangladesh

Chap. VI : Marketing OF VEGETABLES IN BANGLADESH :
1. Introduction
2. Necessity of Agricultural Marketing in Bangladesh
3. Agricultural Marketing Structure in Bangladesh
4. Market Intermediaries and Channel of Vegetable Marketing in Bangladesh

5. Marketing Cost and Marketing Margin of Exportable Vegetables
i. Marketing Cost of Vegetables
ii. Marketing Margin of Vegetables

6. Marketing Efficiency :
i. Types of Marketing Efficiency
ii. Methods of Measuring Marketing Efficiency

Chap. VII : ECONOMICS OF VEGETABLE EXPORT AND FUTURE STRATEGIES FOR ITS DEVELOPMENT :
1. Introduction
2. Export Status of Vegetables : A Chronological Review
3. Export Market Structure of Vegetables in Bangladesh
4. Distribution Channels of Exportable Vegetables

5. Functions Related to Export-Marketing of Vegetables :
i. Collection of Exportable Vegetables
ii. Storage and Packaging System of Exportable Vegetables
iii. Pricing of Exportable Vegetables

6. Profitability Analysis of Exportable Vegetables
7. Export-Marketing Strategies of Vegetables in Bangladesh

Chap. VIII : CONSTRAINTS OF EXPORT MARKETING OF VEGETABLES IN BANGLADESH: SOME VIEWS AND OBSERVATIONS :
1. Constraints Related to Production of Vegetables :
i. Ignorance of the Vegetable Growers
ii. Inadequate Supply of Quality Seeds
iii. Knowledge-gap Regarding Proper Utilization of Fertilizer
iv. Inefficiency in Plant Protection and Pest-management
v. Absence of Storage for Vegetables
vi. Seasonal Fluctuation of Prices of Vegetables
vii. In equilibrium in Supply and Demand of Vegetables
viii. Absence of Institutional Credit for Vegetable Production
ix. Lack of Technical Knowledge about Vegetable Production

2. Constraints Related to Domestic Marketing of Exportable Vegetables in Bangladesh :
i. Functional Inefficiency in Vegetable Marketing
ii. High Rate of Spoilage and Breakage of Vegetables during Marketing
iii. Inadequate Transport Facilities
iv. Lack of Physical facilities in Vegetable Markets
v. Lack of Proper Maintenance of the Wholesale Markets of Vegetable
vi. Absence of Government Regulations in Central Markets

3. Constraints Regarding Export of Vegetables in Bangladesh :
i. Lack of Plan and Coordinated Effort for Vegetable Production and Export
ii. Inadequacy in Quality Control of Exportable Vegetables
iii. Poor Quality in Presentation of Vegetables in Export Market
iv. Lack of Proper Facilities to Enhance Export of Vegetables

Chap. IX : CONCLUSIONS AND POLICY RECOMMENDATIONS :
1. Conclusions
2. Policy Recommendations
3. Direction for Future Researches